WWE
Dec 31, 2025
Who is the highest paid WWE wrestler? A full breakdown of WWE salaries in 2026, including base pay, bonuses, merchandise income, and how top stars earn millions. Photo by: Newsweek
In 2026, Roman Reigns is WWE's top earner.
Reigns makes the most money in WWE because he's a huge star. He held the championship for a long time, sells a lot of merchandise, and has been the main guy in the company for several years.
This article explains:
Roman Reigns' Earnings
How WWE Wrestler Pay Works
Other Top-Paid WWE Stars

Category | Estimated Earnings |
|---|---|
Base Salary | $10-12 million per year |
Bonuses (PPVs, WrestleMania) | $2-5 million |
Merchandise Royalties | $3-5+ million |
Estimated Total | $15-22+ million annually |
Roman Reigns makes way more money than any other WWE wrestler.
Reigns had the title for a long time.
He was in the main event at several WrestleManias.
He sold a lot of merchandise.
He gets paid a lot for working part-time.
He is very important to WWE stories.
In WWE, how much fans care about you is more important than how many matches you've had.
WWE wrestlers get paid in a few ways:
Yearly contracts that guarantee a minimum payment.
Bonuses for appearing at big events.
A percentage of the money made from selling their merchandise.
Fees for special appearances and sponsorships.
Unlike boxers or MMA fighters, they don't get paid for each match they wrestle.
Rank | Wrestler | Estimated Annual Earnings |
|---|---|---|
1 | Roman Reigns | $15-22+ million |
2 | Brock Lesnar | $10-15 million |
3 | John Cena | $8-12 million (part-time) |
4 | Randy Orton | $7-10 million |
5 | Seth Rollins | $6-9 million |
6 | Becky Lynch | $5-8 million |
7 | Charlotte Flair | $4-7 million |
8 | AJ Styles | $4-6 million |
9 | Edge | $3-6 million |
10 | Cody Rhodes | $3-5 million |
Just so you know, the numbers you're seeing here are estimates. They come from things like contracts, bonuses, plus what's generally reported in the industry. WWE doesn't actually share salary info with the public.

Brock Lesnar used to get paid more per match than anyone else in WWE, but:
Roman Reigns doesn't show up as often now.
He's become WWE's main attraction for the foreseeable future.
Because of this, WWE is concentrating on building the brand around him.
Lesnar still makes a lot, but Reigns earns money more often.

Even though John Cena isn't wrestling as much now, he still gets paid really well by WWE.
Why is that?
Merchandise: Buy cool stuff.
Licensing: Get official rights.
Special Matches: See unique games.
He makes most of his money from Hollywood these days, not WWE.

Becky Lynch is currently the highest-paid woman in WWE.
Earnings Source | Estimate |
|---|---|
Base Salary | $3-4 million |
Bonuses & Merch | $2-4 million |
Total | $5-8 million annually |
She ranks among WWE’s overall top earners, not just women.
Compared to leagues like the NFL or NBA:
WWE is entertainment-driven
Star power > statistics
Merch and branding matter more than wins
Here's why some wrestlers who only work part-time can make more money than those who wrestle every week.
Sure, here are some things that can help you earn more:
Holding championship titles.
Having popular merchandise.
Being successful in movies, TV, and other media.
Lots of fan support.
A wrestler's earnings can double with just one really good year.
In 2026, Roman Reigns earned the most of any WWE wrestler.
He's good at:
Guaranteed salary
Massive bonuses
Merchandising dominance
Limited schedule
That makes him WWE's most important star.
In WWE, being a big draw is more important than showing up every week, and Roman Reigns proves it.