Finance

Finance

How Goldman Sachs Makes Money in Every Market Cycle

Albin Vishwas

Thursday, January 29, 2026

January 29, 2026

4 min read

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Goldman Sachs business model, how Goldman Sachs makes money, Goldman Sachs revenue model, Goldman Sachs investment banking, Goldman Sachs trading business, Goldman Sachs global markets, Goldman Sachs asset management, Goldman Sachs wealth management, Goldman Sachs diversification strategy, Goldman Sachs market cycles, Goldman Sachs earnings explained, Goldman Sachs trading revenue, Goldman Sachs advisory fees, Goldman Sachs risk management, Goldman Sachs vs other investment banks, Goldman Sachs profitability model, Goldman Sachs financial services, Goldman Sachs long term strategy, Goldman Sachs business segments, Goldman Sachs market volatility profits
Goldman Sachs business model, how Goldman Sachs makes money, Goldman Sachs revenue model, Goldman Sachs investment banking, Goldman Sachs trading business, Goldman Sachs global markets, Goldman Sachs asset management, Goldman Sachs wealth management, Goldman Sachs diversification strategy, Goldman Sachs market cycles, Goldman Sachs earnings explained, Goldman Sachs trading revenue, Goldman Sachs advisory fees, Goldman Sachs risk management, Goldman Sachs vs other investment banks, Goldman Sachs profitability model, Goldman Sachs financial services, Goldman Sachs long term strategy, Goldman Sachs business segments, Goldman Sachs market volatility profits

How Goldman Sachs makes money in bull and bear markets. A clear breakdown of its business model across trading, banking, and asset management. Photo by: InsideIIM

What Is the Goldman Sachs Business Model?


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Goldman Sachs is built to handle any market, up or down. Their business is set up to make money whether times are good, bad, or uncertain.

Instead of depending on just one source, the bank focuses on:

  • Trading and underwriting

  • Advisory work

  • Asset and wealth management for the long run

Because of this setup, Goldman Sachs can shift gears when the economy does.

Investment Banking: How Deal Activity Drives Fees


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Investment banking is a key part of Goldman Sachs, especially when the economy is doing well.

This area makes money through:

  • M&A advice

  • IPOs

  • Selling stocks and bonds

When the market is strong, companies buy others, get funding, and go public, which means more fees. But when the market drops, there are fewer deals, making this area less stable than others.

Trading and Volatility: Goldman’s Global Markets Engine


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Goldman Sachs' Global Markets division is a key player no matter what the market conditions are.

It covers:

  • Stock trading

  • Bonds, currencies, and commodities

  • Market-making for big clients

More volatility usually means more trading, which can help this area even when the economy is struggling. While there are always risks, the focus is on providing liquidity, not on guessing which way the market will move.

That's why Goldman can still make money even when the markets are shaky.

Asset Management: Long-Term Capital and Stable Revenue


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Asset management aims to create a more reliable, steady income stream.

Goldman Sachs handles finances for:

  • Pension funds

  • Institutions

  • Governments

  • Corporations

Income mainly comes from management and performance-based charges linked to assets being managed (AUM). Though market declines can lower asset values, this area gains from long-term investments instead of quick trades.

Wealth Management: Serving High-Net-Worth Clients


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Wealth management is all about giving advice to rich people and families.

The money in this business comes from:

  • Advisory costs

  • Handling investments

  • Planning finances

Unlike investment banking, wealth management income doesn't jump around as much. Clients stick around for a while, and the help goes beyond just picking the right time to buy or sell.

This area helps keep earnings steady when the economy isn't doing so great.

Platform and Digital Services: Expanding Beyond Trading

Goldman Sachs is putting money into tech platforms to make more money in different ways.

This includes things like:

  • Online financial services

  • Platforms for business deals

  • Tools for bank operations

These platforms don't bring in a ton of money right now.But they are seen as a way to grow in the future. The aim is to depend less on businesses that go up and down with the economy.

How Goldman Sachs Performs Across Market Cycles

Goldman Sachs can handle market ups and downs because they have different ways of making money.


Market Condition

Revenue Strength

Bull markets

Investment banking, asset growth

High volatility

Trading and market-making

Downturns

Asset management, wealth advisory

Recovery phases

Deal activity and capital markets

Diversification lets the company tweak its plans as things change, instead of starting from scratch each time.

“Goldman Sachs isn’t built for one market environment, it’s built for change.”

Risk Management and Regulation Matter


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To do well no matter the market, you need solid risk management.

Goldman Sachs has to follow rules about:

  • How much capital and liquid assets they must have

  • Stress tests

  • Watchful regulators

These rules stop people from taking wild risks but also keep things steady for the long haul. That stability is key to staying profitable when the economy goes up and down.

Why the Goldman Sachs Business Model Endures

Goldman Sachs' main strength is its flexibility.

By offering advice, trading skills, and long-term asset handling, the company isn't reliant on just one market situation. This flexibility is why it's still key in global finance, even with changing economies.

FAQs


  1. How Does Goldman Sachs Make Money?

    Goldman Sachs makes money through investment banking, trading, managing assets, and managing wealth.


  2. Do Market Downturns Hurt Goldman Sachs?

    Yes, but because they do a lot of different things, it helps them when some parts of the market aren't doing well.


  3. Does Goldman Sachs Depend A Lot on Trading?

    Trading is important to them, but they also have advisory services and manage assets for the long run.


  4. Why Does Goldman Sachs Make Money When Markets Are Up and Down?

    When markets are changing quickly, there's more trading, and people want to be able to get their hands on cash fast. This is good for their Global Markets business.


  5. Is Goldman Sachs More Stable Than Other Investment Banks?

    Because they trade, give advice, and have businesses that bring in fees regularly, their earnings are more steady.

Final Takeaway

Goldman Sachs makes money by having a varied business. Its strategy is designed to change with the times, taking advantage of good markets and staying strong when things are bad. This balance lets them do well no matter what the market is doing.

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