Call of Duty
Nov 23, 2025
A clear, human look at what public data says about Black Ops 7’s launch: player counts, competition, and early sales signals. No fluff just the facts we can verify. Photo by: EGW-News
When Call of Duty: Black Ops released on November 9, 2010, it made a huge splash. Activision reported that in just the first 24 hours, the game sold about 5.6 million copies in North America and the UK.

That translated to $360 million in revenue from those regions alone a then-record for the franchise.
In just five days, Black Ops continued its momentum. Activision estimated $650 million in global sales over that window, beating its own past performance and showing the strong early demand for the game.
The success didn’t stop after launch. Not long after, Activision announced that Black Ops had crossed the $1 billion mark in total sales worldwide.

That makes it one of the most commercially successful Call of Duty titles of its time.
Several factors drove its success: strong fan anticipation, more than 12,000 midnight store openings, and an aggressive retail push. These all helped push day-one sales way up.

At the same time, Activision believed the game could outperform its own previous records showing high confidence in this sequel.
These numbers didn’t just mean a good launch they signaled that Black Ops had become more than just a popular game. It was a cultural event.
For Activision, breaking multiple day-one and five-day records was a huge business win. It reinforced Call of Duty as one of the top entertainment franchises globally.