Entertainment
Jan 26, 2026
From Marvel to Star Wars, these are the biggest movie franchises ever—and the reasons they continue to dominate box offices worldwide. Photo by: Variety
Hollywood is always changing, but some film series continue to be successful. These movies keep coming back and making money in a bunch of different ways.
A great franchise is more than just a movie that makes a lot of money. What makes it special is how long it lasts, how thsoe movie's fans feel about it, the detailed fictional world, and how it changes while keeping its core appeal.
Here are some of the biggest movie franchises and what makes them so popular.

The MCU didn't just make superhero movies a hit. It linked them all together in one big movie world. Marvel turned going to the movies into something people kept up with over time by mixing single-character stories into one huge story.
Each movie leads to the next. The characters change and the risks get bigger, so viewers stay interested.
Marvel's real trick is keeping the story going and making it big. It’s not just about one popular movie, it’s about creating a world that people feel like they're part of.

Star Wars is more than just a movie series; it's like a modern myth. Its classic fight between good and bad, its famous characters, and its music that sticks with you have made it something people of all ages can enjoy.
Even when some of the movies aren't everyone's favorites, the Star Wars name always stays strong. New movies and TV shows keep growing the Star Wars world and reminding us of why we loved it in the first place.
Star Wars lasts because it feels bigger than just the movies.

Harry Potter is one of those rare series that grew up together with its fans. As the audience aged, so did each movie, which created a strong emotional bond.
The magical world gives you comfort, a way to escape, and a sense of belonging, and everyone wants those things. Even though the last movie came out years ago, the series is still successful with theme parks, spin-off stories, and new fans who are always finding it.
Magic might disappear, but Hogwarts will always be there.

James Bond stays relevant through cultural and political changes, and shifting audience tastes because it adapts while staying true to its roots.
Each generation changes Bond, the style, tone, and themes change, but the character remains recognizable. Bond movies mix luxury, danger, and global mystery better than any other franchise.
Bond’s ability to last is its best strength.

From street races to worldwide action scenes, the Fast & Furious series figured out that people want something familiar but also bigger and better.
It goes all-in on being over-the-top with huge stunts and crazy action. Really, it's about loyalty, family, and being entertaining.
You don't need to think too hard about it. You're going to have fun.

Dinosaurs spark something deep inside us: a mix of wonder and fear. Jurassic Park paired cool, new tech with our age-old curiosity, making movie magic.
Each sequel gets better because of new technology. Still, they always ask the same thing: should people mess with nature?
That question is why people keep watching.

The Lord of the Rings movies really nailed fantasy filmmaking. The way they built the world, developed the characters, and used real effects made everything feel so believable.
It's been years, and it's still the standard everyone looks to for fantasy movies.
Good stories last forever.

Spider-Man lasts because we see ourselves in him. Unlike heroes who are gods or rich, he's got problems, is young, and feels stressed.
Each new movie speaks to a new group of fans but keeps the heart of the story. That's why Spider-Man always stays fresh.
He's more than a hero, he reflects us.
Great franchises get it right by doing these three things well:
Making people care
Creating worlds that can grow
Changing to fit new generations
They're more than movies; they're whole systems. Streaming, toys, gaming, side stories, and looking back fondly keep them important.
The best franchises don't follow what’s hot. They become what is hot.
The most loved movie series didn't rise to the top by chance. They earned loyal fans by delivering great stories, keeping things consistent, and adapting as times changed.
As long as people are looking for an escape, a sense of belonging, and visual spectacle, these franchises will continue to thrive and shape our idea of cinema.
The Marvel Cinematic Universe is currently the highest-grossing movie franchise ever.
Franchises build long-term audience loyalty and generate revenue across multiple platforms.
Yes. Franchises remain Hollywood’s most reliable financial strategy.
James Bond is one of the longest-running franchises, spanning over six decades.
Yes. Familiar worlds and characters continue attracting global audiences.